All work
Tea
·
Packaging
Box copy for an afternoon blend
Fieldnote Tea
+27% reorders
In the two months after the new boxes shipped.
The finished piece.
The brief
Fieldnote sells six loose-leaf teas in plain kraft boxes. On a shop shelf, the afternoon blend looked exactly like the other five.
Tom needed a front panel that people would remember and ask for again.
What I wrote
Front panel name and line
Side panel brewing notes
A short back story for the gift box
People started asking for “the 3pm one” by name.
TB
Tom Baird
Co-founder, Fieldnote Tea