About
I’m Clara. I write websites, emails and product copy for small brands, mostly founders who are doing everything themselves and know their page should be saying more.
Before going freelance I spent eight years at agencies, writing for brands with whole teams behind them. The craft is the same with a bakery or a skincare shop. The difference is that you can usually see what the words did within a few weeks.
I’m based in Portland and work with clients anywhere, mostly over email and one call.
I start with your customers’ words
Reviews, emails, the questions they ask on the phone. The best lines are usually already there.
I explain every choice
Each draft comes with notes in the margin, so you can see why a line is there before you decide.
I check what it did
A few weeks after launch I ask how it’s going, and adjust if something isn’t pulling its weight.
What clients said
“
She found the one line our regulars actually care about. Now it’s the first thing people read.
MR
Mara Reyes
Owner, Hearth & Crumb
“
Our open rate jumped the day we sent it, and the replies were people saying thanks.
DK
Devika Kapoor
Head of Growth, Northfold
“
It finally sounds like the way our customers talk about it.
IS
Ines Salgado
Founder, Saltmarsh
“
People started asking for “the 3pm one” by name.
TB
Tom Baird
Co-founder, Fieldnote Tea
“
Best-performing ad we’ve run, and the shortest.
SL
Sam Lowe
Owner, Tallow Cycles
“
Fewer late documents than any January we’ve had.
LH
Lena Hart
Partner, Ledgerly