All work
Skincare
·
Product page
A product page for a $34 balm
Saltmarsh
+22% add to bag
Over the first month on the new page.
The finished piece.
The brief
Saltmarsh makes one balm, very well. The product page listed ingredients and benefits in the same flat voice as every other skincare shop.
Ines wanted the page to sound like the shop: small, warm and a bit funny.
What I wrote
Product name line and headline
A two-sentence description
Three reasons to buy, kept to one line each
Shipping and refill notes
It finally sounds like the way our customers talk about it.
IS
Ines Salgado
Founder, Saltmarsh