All work
SaaS
·
A launch email people actually opened
Northfold
46% opens
On the launch send, against 29% the month before.
The finished piece.
The brief
Northfold was launching automatic payment reminders. The announcement email they had drafted read like release notes, and their open rates had been sliding for months.
They needed one email that small-business owners would open on a busy morning and understand in ten seconds.
What I wrote
Subject line and preview text
A three-sentence body with one clear button
Two follow-up emails for people who didn’t click
Our open rate jumped the day we sent it, and the replies were people saying thanks.
DK
Devika Kapoor
Head of Growth, Northfold