All work
Bakery
·
Website
A home page that sells tomorrow’s bread tonight
Hearth & Crumb
+38% pre-orders
In the eight weeks after the new page went live.
The finished piece.
The brief
Hearth & Crumb had a lovely shop and a home page that said almost nothing. Most visitors were regulars checking the opening hours, and pre-orders sat three clicks deep.
Mara wanted more people to order the night before, so the ovens could be planned and less bread went to waste.
What I wrote
A new home page built around the 7am pickup
Opening hours and the pre-order cut-off in one line
A button that says what happens next
Short notes for the five breads that sell out first
She found the one line our regulars actually care about. Now it’s the first thing people read.
MR
Mara Reyes
Owner, Hearth & Crumb