All work
Florist
·
Product page
A product page for a $45 bunch
Moss & Fern
+15% average order
Over the first six weeks.
The finished piece.
The brief
Moss & Fern’s smallest bunch had no reason to exist on the page, so people skipped it.
Florists sell plenty of these on a whim; the page only had to say so.
It sat between two big bouquets and looked like the cheap option. The job was to give it a reason: the bunch you send when nothing is happening.
What I wrote
Product name and line
Three delivery notes
The add-a-card prompt
It’s now the bunch people add to a bigger order.
AV
Ana Vidal
Owner, Moss & Fern