All work
Bike shop
·
Ad
A spring ad for commuter bikes
Tallow Cycles
3.4% click-through
On the spring campaign.
The finished piece.
The brief
Tallow Cycles wanted more test rides from people who drive to work.
The ad had to work as a square image with the sound off.
Their old ads listed motors and battery range. The people they wanted were tired of traffic, not shopping for parts.
What I wrote
Three headline options for testing
The line under the image
The booking button
Best-performing ad we’ve run, and the shortest.
SL
Sam Lowe
Owner, Tallow Cycles